Brainstorming. It really does happen in our office. Armed with the obligatory pot of coffee, a meeting is held and ideas suggested, swapped and indeed, thrown around the room until we come up with the marketing strategy of all marketing strategies. Whether you want a full strategy to launch a product or service into a market or you want to take your business through the next few years, you can be sure that we will meet, discuss and wear the proverbial clients’ hat until we get to the answer.
Once the ideas and client hat-wearing session has resulted in some sensible and not so sensible ideas, we will retreat quietly to our desks and produce a marketing plan detailing all options, all costs and all timings ready to present to the client. Transparency of information is very important in our industry which is why we try to be as open with information and costings as possible.
After the strategy has been agreed with the client, we then move into implementation using our in-house specialists to make your marketing work for your business.
We keep our eyes and ears open for any media or marketing opportunities that need to be exploited – we note all relevant features and badger the writer or editor to get a feel for what they are looking for in editorial submissions. Short of bribery (although this has been considered) just asking the right questions at the right time can help with getting all or at least part of our submission published. It’s a constant quest to build relationships with writers and editors but one to which we are wholeheartedly committed.
Whether it’s planning an event, writing and printing the company newsletter or just some plain talking advice, you can relax in the knowledge that you can have an external PR team that feels like an internal PR team without having to put up with our funny 5 minutes.
With billions of advertising messages being hurled at us every day we make sure our clients’ advertisements are seen and heard. Whether the ad is press, outdoor, online, TV, radio, recruitment or ambient; our visual and audio designs use up to the minute quirks to give them maximum impact and eye-to-ad appeal.
The factor that runs assuredly through our ad designs is an obsession in communicating the benefits of your company, product or service to the reader.
We can advise you on combinations of advertising media and will book and manage your campaigns.
With clever SEO and some well managed Google AdWords, we can give you the edge over your competitors.
Call in our Google Goddess
The easy way to get the most from AdWords is to use the services of Concept’s Google Advertising Professional, leaving you safe in the knowledge you are getting a professionally run advertising campaign from someone that has proven credentials at getting the best results. Effective campaigns can be up and running in next to no time – all you have to do is take the calls, enquiries and orders.
Social media is no longer an additional extra for businesses. It has become a necessity.
Social media is being used in many different ways: Research, Socialising, Brand Visibility, Instant Updates, Customer Service, Connecting with Customers, Improved Traffic, Promotions
Marketing your business using social media is a step in the right direction, and is always expanding into new areas.
Let us develop a strategy for your business utilising Social Media Marketing.