Know your market
February 6, 2018 11:47 am

Knowing your Market

When it comes to marketing, you can create the best content in the world, but if you’re not directing it to the right market, it’s money down the drain.

As a full service marketing agency, we pride ourselves in our ability to identify and target the correct clientele for your business. So, we thought we’d share some tips with you on how to determine your own target market.

1. Put together a collection of buyer personas, with as many differences as you can make. This will determine the spectrum of your market. Below we have put together a sample persona as a template, with the information that needs to be included.

Sample Buyer Persona
Age: 25-34
Gender: Male
A married, working professional who enjoys travelling and going out for expensive meals. He has visited many destinations in Europe, whilst also having spent time in Asia, the USA and Africa.

Purchasing behaviours:

  • Always follows trends
  • Considers every purchase before making a commitment
  • Only subscribes to newsletters and emails that include his interests
  • Keen user of internet and mobile
  • Regularly makes online purchases, but always checks products offline first
  • Always checks buyer reviews of companies before making a purchase

2. Once you’re happy with your buyer personas, you must then think about the buyer journey. A buyer journey takes the form of three stages; Awareness, Consideration and Decision.

Awareness is the commencement stage in which the potential customer has identified that they are experiencing a problem, or, has successfully sourced an opportunity.

Consideration is the individuals next step. They have identified the problem or opportunity and are now researching all of the available options to solving the problem or opportunity.

Decision is the point in which they have found a list of providers and products. They are now whittling down the list to eventually make an ultimate decision to purchase.

Once you have established your buyer personas and journeys, you can then concentrate on creating the engaging content that your customers know and love!

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