What is influencer marketing?
November 8, 2018 11:41 am

Influencer marketing; what is it?

Influencer marketing is the act of using a public figure to advertise your products or services.

The most popular platform for social media influencers is Instagram. With its paid partnership functionality, it’s easy to disclose when a post has been paid for, which is a strict stipulation when using paid influencer posts.

But how do you know if you should be doing it? Unfortunately we can’t tell you whether or not you should be using influencers, however, if you’re considering it here are some things to think about:

  • What kind of impression would using this influencer give to my brand?
  • Will this increase our brand awareness in a positive way?
  • Is this influencer trusted by their followers?
  • Does it make sense for this influencer to be promoting my products or services?

If you’d like to learn more about influencer marketing or to have a no obligation discussion regarding your marketing strategy, then please contact us on 01905 755770 or email emily@conceptad.co.uk.

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