After four years of discussion, GDPR will take effect on 25th May 2018 and any organisations that hold data of EU citizens will need to comply or face tough fines.
In simple terms, everyone on a database will have to pro-actively agree to be on it. And a phone call to ask permission isn’t enough; individuals will need to consent in writing. Ouch.
Whilst this is great for individuals who will have a consistent level of protection and more control of how their data is used, it will mean changes for any business that uses a database – and let’s face it: who doesn’t?
There are financial penalties for those who don’t comply – up to 10 million Euros or 2% of turnover for business to business; 20 million Euros or 4% of turnover to consumers. However, GDPR isn’t intended to prevent anyone carrying out their business, so there will be support offered during the early days of implementation.
Concept will be working with our clients to consider ways in which the impact can be minimised to help ensure continuing healthy business for our clients. For more information, contact Jemma or Bob to discuss how we can help protect one of your most valuable business assets.