The social media landscape continues to change with the most recent update to Facebook.
The social media giant continues to imitate Snapchat (which it has tried, and failed to purchase many times since 2013) in its quest to appeal to a younger, more mobile audience. The new ‘Facebook Stories’ app is essentially a second news feed that allows users to share stories with friends for a limited period of time – 24 hours – before it disappears forever.
The way people share on Facebook has become much more visual with newsfeeds taken up with photos and videos and Stories will now allow users to share creative and content quickly with added effects such as masks, frames, text and drawings directly from their camera – exactly like Snapchat. And just like Snapchat, you can share photos and videos with specific friends rather than via a story as Facebook now offers “Direct” where friends can view your photo or video once and replay it or write a reply. Once the conversation on the photo or video ends, it is no longer visible on Direct.
So, another day, another update, another online communication channel. If you are struggling to keep on top of your business social media and the tools to promote your business, Concept can manage your channels for you – engaging with your customers, responding in a timely fashion and exploiting the features that will work best for your business. All from as little as £170 per month. Contact us here for more details.