Google AdWords

It pays to advertise, and when budget spend on the internet has overtaken TV and radio in many sectors you know the smart money has reaped some benefits along the way.

Google AdWords are advertisements that appear alongside natural search listings. They provide relevant, targeted advertising to users interested in the product or service, who are either researching or actively ready to purchase.

While you can’t control where you appear in the organic list (and don’t believe those that say you can), you can ensure you appear on the first page of those ads.

What you may not realise is Google AdWords can cost just a few pence, they can be stopped and started at any time, have maximum daily spend budget controls and can target specific regions of the UK or world.

Call in our GoogleGoddess - Jo Taylor!

The easy way to get the most from AdWords is to use the services of Concept's Google Advertising Professional, leaving you safe in the knowledge you are getting a professionally run advertising campaign from someone that has proven credentials at getting the best results. Effective campaigns can be up and running in next to no time and sometimes with surprisingly low budgets. Why not talk to a Google expert first?

Many of our clients see web traffic increases of over 50% for the investment of a few pounds a day. We run a Google AdWords campaign for D-Drill. This includes the suggestion of relevant keywords, set up and management of the campaign and its costings. All our client has to do is take the calls, enquiries and orders many of which are a direct response to the Google AdWords advertisement.

If you are already using Google AdWords...

there are ways to both keep your costs down and increase the quality of click-throughs to your website.

If you are selling a particular product concentrate on the actual product code – by the time someone is keying this into a search engine they are almost at the point of purchase, and may be ready to hand over their credit card details.

Ads are more effective when they target specific products. Generic text and keywords such as insurance, car etc. can see you entering a much wider competition with bigger advertisers, where the cost of your ad will increase and its position will slip, often beyond the first page.

We recommend creating a range of adverts specific to categories of products or even individual items. These should then divert the user to a page with matching content. Google will analyse both and set a higher minimum click price if it feels your landing page isn’t relevant to the ad.

For example, an ad offering “discount apples” for a website selling the fruit will be displayed to people searching for the famous music player or computer. Make your ad and keywords relevant to the fruit and you become easily distinguishable, and improve relevancy.

Using pay per click to get someone to your website should be rewarded with a sale or enquiry. These key performance indicators help determine your Return on Investment (ROI).

There are many more factors in an AdWords campaign that can influence your position on the page, and improve that all important ROI. You should check and revise your campaign frequently or simply ask a good marketing agency to manage it for you.

Concept has managed successful campaigns for clients for several years with budgets at all levels.

Why not give us a call on 01905 755770 and see how we can help?