Happy National Social Media Day – Tips to grow your business on social mediaJune 30, 2017 9:00 am
To help make sure that you are getting a return on your business social media, we’ve put together some guidelines to help you harness the power of Twitter, Facebook and the other big players.
Consistency – stay on brand at all times; keep the tone of voice right for your audience
Commitment – a solid social media strategy needs attention at least once a day (making sure that what others are saying to and about you is handled quickly and effectively)
Content – the clue is in the name: it’s social. That means sharing content, talking to – not at – your audience. A good rule of thumb is 80% sharing other’s content and 20% sales messages
Conversion – potential customers are more likely to convert into sales after checking you out on social media – they want to hear what other people say about you; not what you say about yourself
Perhaps you’ve got this – you know your hashtags and when to use them, know when your audience is online and the best time to tweet, you know how to add a story to Instagram or manage a campaign on Facebook. However, if you are not using the business tools available through the various social media channels, talk to us about how we can help get you started and grow your brand.